Organizations rely on customer analytics in order to gain a deep understanding of their prospects and customers. The information gathered enables businesses to deliver relevant information and strengthen relationships with existing customers, as well as identify key drivers of buying behavior to better target prospects and nurture leads through the sales funnel. Ultimately, customer analytics and data analysis can lead to an increase in loyalty and customer lifetime value as well as greater efficiency in customer acquisition.
At Markata, our goal is to...
“create a single, accurate view of the customer to allow our clients to make better decisions about how best to acquire and retain customers, identify high-value customers, and proactively interact with them throughout their lifecycle.”
As such, our customer data analytics offerings provide our clients the insights they need to gain a complete picture of their customers however we stay laser-focused on two key metrics that we believe are paramount to building a sustainable, profitable, and predictable model for growth:
Customer Lifetime Value
A 10% increase in customer retention levels result in a 30% increase in the value of the company.
Source: Bain & Co